COMPENSATION DISCLOSURE

As directed by the FEDERAL TRADE COMMISSION (see 16 CFR Part 255) – Guides Concerning the Use of Endorsements and Testimonials in Advertising, the purpose of this policy is to establish any compensatory affiliation between the site owner and third party websites, networks or merchants.

Be aware that this website is part of a commercial operation and as such reserves the right to accept advertising revenue, sponsorship, or other forms of affiliate compensation, alongside premium listing fees.

This compensation and our treatment of content for which we are compensated is listed in detail below:

Advertising, Sponsorship and Affiliate Revenue

In the interests of full transparency we are obliged to state the following legal disclosure:

The operators of this website receive direct financial compensation from some kitchen companies. The content on this website, including positive review of these companies and other information, may not always be independent or neutral.

However we strictly adhere to the company policy that advertising revenue, sponsorship, or other forms of affiliate compensation does NOT influence regular editorial content or user submitted ratings and reviews.

Direct compensation will only influence advertising placement, directory listing locations and directory listing content.

Other advertising revenue from automatically generated ad placements provided through the Google Adsense Program have no bearing on site content and we have no control over which companies are promoted in these placements.

Direct advertising space will usually, but may not always be, identified as paid or sponsored content, however it will be designed to be obviously different to regular unpaid content.

Sponsored Editorial Content

All sponsored editorial content and advertorials are clearly marked as such – with the words “Sponsored Content” or “Advertorial” appearing in a box at the head of every such page, alongside a link to this disclosure.

The visual appearance of sponsored editorial content is intended to be very different to regular editorial content and will feature a large logo of the compensating company at it’s head.

Assume that content on sponsored editorial and advertorial pages is written in favor of and to promote the company compensating us for said content, and that by it’s very nature is biased towards the compensating company.

Paid Directory Listings

When companies approach us to request a listing in our directory we may levy a fee to add certain listings to our system. This listing fee goes towards our time spent in adding the listing and our running costs for the site.

Listings submitted for inclusion in our directory are split into free and premium listings with premium listings carrying a fee.

Premium listings contain more information than regular listings and are listed ahead of regular listings in the directory when viewed in it’s standard mode.

It is important to note that as standard our acceptance of user comments will not in any way be weighted over a listing’s free or premium status – however we offer a paid service (Right to Reply) where ratings and reviews under two stars can be anonymized and sent to the company being reviewed to verify that the review is genuine and give the reviewed company opportunity to reply to any critical comments

Compensation / Vested Interests in Third Party Editorial Content

Third parties (kitchen companies) may submit editorial content to this site and this content may or may not contain links to the company concerned and may or may not contain positive statements concerning the submitting company.

We are not compensated for this content or have any vested interests in this content, other than receiving benefit from the increase in the site’s overall volume of editorial content.

Third party editorial content will be clearly marked with the content’s author and related company name and link at the content’s head.

Compensation and Opinion

The owners of this website and authors at this website, may at times be compensated through affiliate programs within editorial content which presents opinions on products, services, websites and various other topics.

Even though these parties may receive affiliate compensation for this content, it will not effect the content or opinions given (unless the content has already been identified in the preceding sections of this disclosure)

Any views and opinions expressed on this website belong to the author of the content.

Any product claim, statistic, quote or other representation about a product or service should be verified by yourself with the manufacturer, provider or party in question.

For the avoidance of doubt, trust and genuine impartiality are at the very heart of our directory’s business model and we will not alter our written editorial opinions in any way shape or form for money.